Do PR pros over-rely on media relations?

Media relations has long been a PR core commodity. Recent stats, reports and general consumer behavior however, suggest this might be changing.    

9 steps to repurpose blog posts

If you wrote a stellar blog post a year ago on a subject that is currently trending again, you can—and should—revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic.      

Netflix subscriber numbers could ‘more than double’ by 2020, research firm says

A new report estimates that despite intensifying competition and the possibility of subscriber saturation, Netflix (NASDAQ: NFLX) will have more than 175 million subscribers within four years — more than double its current worldwide subscribership of 75 million. And the vast majority of that growth will still be in the United States.

Why No One Is Reading Your Marketing Content

The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…

5 Big Ways Content Marketing Will Change in 2016

I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…