Why You Need Two Types of Content Strategist

Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.        

Do PR pros over-rely on media relations?

Media relations has long been a PR core commodity. Recent stats, reports and general consumer behavior however, suggest this might be changing.   http://www.prdaily.com/Main/Articles/20181.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455726608.77713&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20181.aspx    

9 steps to repurpose blog posts

If you wrote a stellar blog post a year ago on a subject that is currently trending again, you can—and should—revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic.   http://www.prdaily.com/Main/Articles/20182.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455726608.77713&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20182.aspx      

Netflix subscriber numbers could ‘more than double’ by 2020, research firm says

A new report estimates that despite intensifying competition and the possibility of subscriber saturation, Netflix (NASDAQ: NFLX) will have more than 175 million subscribers within four years — more than double its current worldwide subscribership of 75 million. And the vast majority of that growth will still be in the United States.   http://www.fierceonlinevideo.com/story/netflix-subscriber-numbers-could-more-double-2020-research-firm-says/2016-02-17?utm_medium=nl&utm_source=internal&mkt_tok=3RkMMJWWfF9wsRokuq%2FMcu%2FhmjTEU5z14usvX6a2lMI%2F0ER3fOvrPUfGjI4FSsNrNa%2BTFAwTG5toziV8R7LMKM1ty9MQWxTk