4 traits of great Public Relations pros

The table stakes for a good PR practitioner are pretty standard: deep media relationships are a plus; experience working in a newsroom is helpful; strong writing skills are mandatory; managing and developing a solid team is a must; event management is good; social media savvy is a requirement. Good PR personnel need to have each…

28 great tactics for promoting online content

We spend so much time and inspiration on creating our content, and then once we hit publish we forget that we must work to share that content.     http://www.prdaily.com/Main/Articles/20129.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455984018.85956&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20129.aspx          

How optimized tweets can double content sharing

In this world of extreme information density, creating great content is no guarantee that anybody will see it. We must focus on content ignition-techniques to get our content seen and shared.     http://www.ragan.com/Main/Articles/50779.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50779.aspx

10 ways to draw more attention to your press release

With so many press releases crossing the wires every day, it’s a wonder anyone ever sees the fruits of your hard work. But there are several ways—10 listed here—to get more eyes on your press release.     http://www.ragan.com/Main/Articles/50807.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50807.aspx    

The Advanced Guide to Building a Lead Generation Campaign for Your Agency

Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions.     http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…

Why You Need Two Types of Content Strategist

Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.