A new report estimates that despite intensifying competition and the possibility of subscriber saturation, Netflix (NASDAQ: NFLX) will have more than 175 million subscribers within four years — more than double its current worldwide subscribership of 75 million. And the vast majority of that growth will still be in the United States.
A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It’s not just the building it’s housed in. It’s not just the staff and leadership. The business itself is just like a person, it has an identity, name, culture, history,…
Fitness for purpose and efficient provisioning are now a mantra for media businesses. Simen Frostad, Chairman of Bridge Technologies
The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…
I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…
New broadcast and production technology will rely on COTS components.
Image: tech pinions.
By Gary Olson, GHO Group
The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
