Quote: Fitness for purpose and efficient provisioning are now a mantra for media businesses
Fitness for purpose and efficient provisioning are now a mantra for media businesses. Simen Frostad, Chairman of Bridge Technologies
Why No One Is Reading Your Marketing Content
The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…
5 Big Ways Content Marketing Will Change in 2016
I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…
Moving to IP isn’t as hard as putting a square peg in a round hole, but sometimes it feels like it
Why the Move to IP Is So Hard.
New broadcast and production technology will rely on COTS components.
Image: tech pinions.
By Gary Olson, GHO Group
Millennials’ OTT Preferences Are a Major Threat to Pay TV
The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
NAB 2016 Reveals New Opportunities in Media and Broadcast
Attendees at the 2016 NAB exhibition and conference will represent all sectors of the broadcast industry including digital media, film, entertainment, telecom, post-production, academia, houses of worship, advertising, military, government, retail, security, sports, live events, online video, IT and virtual and augmented reality – set to converge in Las Vegas for six days to define…
Live TV Remains Dominant Viewing Habit in Nielsen’s Local Watch Report
Adults 25-54 watch over three hours of live TV a day in 24 of the top 25 DMAs, with another 30-plus minutes viewing time-shifted TV and more than seven minutes consuming on multimedia devices.
