The table stakes for a good PR practitioner are pretty standard: deep media relationships are a plus; experience working in a newsroom is helpful; strong writing skills are mandatory; managing and developing a solid team is a must; event management is good; social media savvy is a requirement. Good PR personnel need to have each…
We spend so much time and inspiration on creating our content, and then once we hit publish we forget that we must work to share that content.
In this world of extreme information density, creating great content is no guarantee that anybody will see it.
We must focus on content ignition-techniques to get our content seen and shared.
But there are several ways—10 listed here—to get more eyes on your press release.
Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions. http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…
Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.
Virtual reality (VR) still faces significant challenges before it becomes a mainstream entertainment offering, according to a panel of VR technology and content providers at this week’s Mobile World Congress in Barcelona.
Media relations has long been a PR core commodity.
Recent stats, reports and general consumer behavior however, suggest this might be changing.
If you wrote a stellar blog post a year ago on a subject that is currently trending again, you can—and should—revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic.