4 major PR headaches—and their remedies

“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly within the daily grind of public relations, because although it’s the last function to get a line item on a budget, PR is the first to get a call…

NAB Show launches multicultural TV and video conference

  The National Association of Broadcasters (NAB) is introducing the new Multicultural TV and Video Conference, taking place Wednesday 20 April in Las Vegas, during the 2016 NAB Show. The conference will focus on how media companies can best capitalise on the diverse audiences inherent to television and other video content viewing, particularly related to…

The 9 Traits of Highly Effective Copywriters

 A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Copywriter illustration

 

 

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