There are now nearly 5 PR pros for every reporter

  The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in just eight years, from 55,000 journalists in 2007 to 32,900 in 2015. Because newspapers are typically the starting point for original coverage that gets picked up by other media outlets, the drop in newspaper reporters…

The importance of nonverbals

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our…

A Celebration of Trust and Success

The year 2016 marks a significant milestone for Xpresso Communications, which was first set up in 2012 by Fiorenza Mella. The company has kept on growing thanks to industry professionals focussed on championing best practice, innovation and excellence in technology communications. But first, whether you are a regular reader of our posts, an existing or…

6 fast ways to boost your PR prowess

How do you eat an elephant? One bite at a time.

PR Boost

We who build startups—not pachyderms—know that the keys to success are persistence and consistency. Yet, too many owners become frustrated because their businesses aren’t winning the press and social media mentions they deserve.


Quote of the Day About Production

 “The ability to operate without a server is a breakthrough with far-reaching consequences for production, and the combination of all the features means that INFINITE is far more adaptable to any production workflow than previous ultra motion solutions.” Laurent Renard, I-MOVIX CEO.

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How to Use Instagram Hashtags Strategically

Creative Instagram Hashtag Projects To save you from creeping a ton of people on Instagram in order to find out what the best hashtags are, we put together the ultimate list of top Instagram hashtags to copy and paste! Scroll down for the whole list, which is divided by categories like lifestyle, adventure, and food…

7 steps to accelerating your writing

We all have our own grounds for wanting to write faster. For some—freelancers and contract workers—it’s a question of money. The faster they can write, the more they can earn. For others, employers expect them to be fast or to do more with less. For still others, it’s because they have a book burning a…