The 9 Traits of Highly Effective Copywriters

 A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Copywriter illustration


The Future of Media Coverage

The future of media coverage The fresh face of earned media coverage infuses a new wave of creative strategizing and bold, innovative thinking. Bloggers, active social media users and niche publications will rise to the top. Conversations with journalists will become more meaningful and accurate. Crisis management will be controllable and measurable and the true…