Here is the sneaky little secret of content marketing. The most effective strategy is to create Content Shock for your competitors. If you can find an unsaturated niche, that is a golden opportunity for you to begin to create helpful quality content that eventually attracts search results. Literally, you want to overwhelm the niche with…
“Just because technology makes it possible to be always available, doesn’t mean you should be.” ~ Jesse Lyn Stoner
Chatbots are surging towards our conversations at breakneck speed! No, not the kind of chatbots that have been around for donkeys’ years, adding robotic interjections to irreverent chatrooms when the Internet was a niche playground just for nerds. This new brainy breed of algorithms will, we’re told, be leveraging the power of advanced AI to…
An egotistical need for control – in those with positional authority – dis-empowers others. In reality, incompetent leaders are afraid of empowered people.
Video over IP… was an important evolution for the industry. The AV Industry has been steeped in hardware based, point-to-point video distribution technologies for far too long. Granted, we’ve come a long way from the days of five-wire bnc and the like, but we still have a long way to go..
Mike Brandes, CTS
Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands online and see no results after a month, they give up and claim that social media doesn’t work.…
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.
“We are stuck with technology when what we really want is just stuff that works.”
― Douglas Adams, The Salmon of Doubt
Something strange happens to some PR and marketing professionals when they approach social media for a brand. Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands…
