With brains like Einstein’s, who needs marketers?

With brains like Einstein’s, who needs marketers? As computer intelligence takes over tactical decision-making, and as marketing trends toward “campaigns of one” targeted at each individual customer, the marketer increasingly assumes the role of goal setter. In other words, in a world of self-driving cars, someone has to tell the car where to go.

10 IT terms for PR pros to know

Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros.   I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…