Producing PR Content with Drones

When #drones support content creation! It started as a challenge and it finished with endless opportunities… Our main task was to create content about technologies being deployed in a mountainous, beautiful but often inaccessible country: Norway. It was evident that the imagery used would be a key success factor of our story. Following a brainstorming session with…

PR essentials for global campaigns

Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number of reporters and outlets and prevalence of a pay-for-play culture. For example, it might be easier to set up in-person briefings or get reporters to attend an event in the U.K. than in the U.S.…