Gamut mapping..It is ultimately a creative choice
Quote of the day. Gamut mapping. It is ultimately a creative choice. Jack Holm
Quality is not an act, it is a habit.
Quote of the day. Quality is not an act, it is a habit. Aristotle.
A beverage of leisure is a serious business. Shane Bowermaster
Inspiring quote of the day! A beverage of leisure is a serious business. Shane Bowermaster
Quote about creating content by Stephen King
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King
10 IT terms for PR pros to know
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros. I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…
4 Ways Every Business Needs To Use Artificial Intelligence
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it was believed that machines would be able to do the work of humans within 20 years. Alas, it was not to be. By the 1970’s, funding dried up and the technology entered the period known…
Do well what you set out to do, also in Public Relations.
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Public relations versus publicity: What sets PR apart
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…
PR is More than Media Relations
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far. Mark Tosczak