Writing is an exploration!

“Writing is an exploration. You start from nothing.” – E.L. Doctorow That’s the way you might feel when you start writing. Yet, the creation process has already been born in your mind for a longer time than you think. Suddenly a puzzle of visuals, conversations, books come to your mind. That’s what I thought when I…

Zen And The Art Of Content Maintenance

How do you define high-quality content? Quality is, of course, a relative term. What you may love may be something I hate. But overall, in marketing, we tend to think of quality in the context of asking if it created the intended result. In other words, we measure the efficacy of content as we would…

Gudny Aspaas Returns with a New Album

Today our blog covers music. A Norwegian friend of ours, Gudny Aspaas, is going to launch her new album. Gudny has an enchanting voice that makes you fly. She is an eclectic artist and an inspiring woman.   Oslo, Norway _ 6 January, 2017   Norwegian rock legend Gudny Aspaas is to launch her new album…

How to write a captivating bio.

Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients. It can…