Technology has become integral to public relations. Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication. Some 2,500 PR professionals and communicators across eight markets were surveyed, and the response was crystal clear:…
The 15th century poet John Lydgate famously said:You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time. That quote is aptly applied to social media marketing. With baby boomers, Generation X,…
We will be at TVConnect, NAB, ANGACom and IBC. We created Xpresso Communications back in 2012 when PR was still undertaken in a traditional way within the Broadcast industry. We had something else in mind and after long research we felt comfortable in providing integrated content services. We sensed already back then that times were…
Virtual reality (VR) is a nascent technology that holds huge promise; it is an interactive medium that offers unparalleled immersion, paving the way for true emotional connection with content through total sensory engagement. While the VR market is poised for tremendous growth over the next several years, a recent study from the User Experience…
Let’s celebrate the start of the Spring, the time of rebirth and light. Intelligibility is informing; obscurity is confusing. F. Mella
Ideas with no voice are merely daydreams. Dan Rockwell Dan Rockwell stresses the importance of communicating, sharing your ideas and any information related to what you do and/or your company does. I think daily about all I do not know and realise how challenging this is for my curiosity and for my business. This is…
We are sharing these useful tips that can give structure to your social media content flow and at the same time can improve your interaction with the public. When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. #1: Follow Daily…
Modern archiving technology cannot keep up with the growing tsunami of bits. But nature may hold an answer to that problem already. For Nick Goldman, the idea of encoding data in DNA started out as a joke. It was Wednesday 16 February 2011, and Goldman was at a hotel in Hamburg, Germany, talking with some…
Simply use your acume and your feelings. Educate, share and engage!
Creativity needs to be supported by a structured topical calendar when creating and distributing content. A communication strategy needs to support the creative process of conceiving and disseminating content. 1. Know Your Target Market If you don’t already know the major personas that make up your customers, then it’s time to generate detailed profiles for…