Stop Trying to Sell. Simply Use your Acume and your Feelings.
Simply use your acume and your feelings. Educate, share and engage!
How to Create a Content Calendar for Your Blog and Social That Generates More Leads
Creativity needs to be supported by a structured topical calendar when creating and distributing content. A communication strategy needs to support the creative process of conceiving and disseminating content. 1. Know Your Target Market If you don’t already know the major personas that make up your customers, then it’s time to generate detailed profiles for…
Dick Bruna and the power of simplicity
Dick Bruna: de kracht van eenvoud. An inspiring example of an artist choosing the complex path of simplicity. A genuine storyteller who was close to his readers’ needs. RIP Dick…with a simple thanks and a big HUG! The Dutch artist and illustrator, whose much-loved stories about a cartoon rabbit sold more than 80m books, has died aged 89.…
Gaining your trust with an authentic voice
Gaining your trust with an authentic voice. Our human touch to technology driven companies.
ISE 2017: All the connections you need
This is an attracting healine for PR and social individuals like us. Every year we do connect at this international exhibition and most importantly we keep on enjoying all the tech novelties on display at this vibrant show. On our way to the RAI in Amsterdam! The 14th edition of ISE, taking place at…
Writing is an exploration!
“Writing is an exploration. You start from nothing.” – E.L. Doctorow That’s the way you might feel when you start writing. Yet, the creation process has already been born in your mind for a longer time than you think. Suddenly a puzzle of visuals, conversations, books come to your mind. That’s what I thought when I…
Zen And The Art Of Content Maintenance
How do you define high-quality content? Quality is, of course, a relative term. What you may love may be something I hate. But overall, in marketing, we tend to think of quality in the context of asking if it created the intended result. In other words, we measure the efficacy of content as we would…
Quote of the Day.To affect the quality of the day, that is the highest of arts.
To affect the quality of the day, that is the highest of arts. – Henry David Thoreau
Big data is driving AI across media
Author Adrian Pennington Published 17 Jan 2017 Access from devices to cloud AI APIs is the game changer providing highly powerful and scalable real-time capabilities for processing data. Adrian Pennington reports. The concept of ‘machines thinking like humans’, has moved beyond theory thanks to the increase in – and increase in access to – massive amounts…
How a Beautiful Scenery Leads to Engagement
Yesterday I went out to capture the beautiful scenery which nature had created after a freezing night. I left home with my camera and my IPhone. I was determined to be quick and go back to work in no time. After ten minutes walking, a magnificent view left me speechless. Everything was white, still, frozen.…