Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. Dorie Clark.
By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very…
Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it. You’ve said that, or something very close to it. Sounds pretty arrogant. But it’s also true–more true than you may realize. There’s a reason that, over the course of an average decade, more than half…
Adding a human touch to #technology may result in a magazine cover
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When #drones support content creation! It started as a challenge and it finished with endless opportunities… Our main task was to create content about technologies being deployed in a mountainous, beautiful but often inaccessible country: Norway. It was evident that the imagery used would be a key success factor of our story. Following a brainstorming session with…
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far.