As computer intelligence takes over tactical decision-making, and as marketing trends toward “campaigns of one” targeted at each individual customer, the marketer increasingly assumes the role of goal setter. In other words, in a world of self-driving cars, someone has to tell the car where to go.
Tell your story in different ways in this multichannel universe.
Quote of the day.
Gamut mapping. It is ultimately a creative choice. Jack Holm
Quote of the day.
Quality is not an act, it is a habit. Aristotle.
Inspiring quote of the day!
A beverage of leisure is a serious business. Shane Bowermaster
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros. I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it was believed that machines would be able to do the work of humans within 20 years. Alas, it was not to be. By the 1970’s, funding dried up and the technology entered the period known…
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
