ROI remains the key issue facing organizations When I meet a new client to develop an influence marketing strategy, his first concern is always how he will get the best return on his investment. Each year, the ROI of influencer campaigns is one of the priority issues for companies and organizations. But they still…
Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients. It can…
Good morning with cappuccino and a huge cup of coffee. Any preference? Have a great day! #coffeelovers #publicrelations
IABM recognizes Ole Peter Clausen with lifetime Honorary IABM Membership. Founder and CEO of Danmon Group and Dan Technologies rewarded for lifetime of innovation in the broadcast industry. A graduate of Copenhagen Business School, Ole Clausen is the personification of the successful serial entrepreneur. After graduating in 1972, Clausen took his first job with the…
According to a recent Holmes report, only 27% of agency professionals think the term “public relations” will describe their work in four years. In addition to this capacity, the role is poised to evolve into one that encompasses much more than publicity and media outreach. Below, seven agency executives from Forbes Agency Council share a…
What a growing show! #ISE2017 will feature over 3,000 sqm of additional show floor exhibition ow.ly/Ogrv306mMWd
Do you agree? Are you passionate about your work?
Being passionate about a project or goal — no matter how big or small — makes us feel alive. Dr Dean
#business #motivation #passion #inspiration
As computer intelligence takes over tactical decision-making, and as marketing trends toward “campaigns of one” targeted at each individual customer, the marketer increasingly assumes the role of goal setter. In other words, in a world of self-driving cars, someone has to tell the car where to go.
Tell your story in different ways in this multichannel universe.
