This year we have also seen a continued strong growth in mobile use, shown clearly by Mary Meeker’s annual mobile trends round-up from earlier in the year. So, unsuprisingly, the use of mobile marketing will continue to be one of key trends to follow in 2016.

http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/?mc_cid=57cf67f478&mc_eid=b50c45d2bb