A year that ended in conflict

We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in a way that generates reliable feedback, is the way to bring light to the darkness of misinformation. In the face of violent and fanatic events (which seek to challenge the essential values of liberty and democracy) communicators must be tolerant, responsible and, above all, honest. Truth not only sets us free but also restores hope and builds trust.

Dr. Amybel Sánchez de Walther

President of IPRA 2015