The future of media coverage
The fresh face of earned media coverage infuses a new wave of creative strategizing and bold, innovative thinking.
Bloggers, active social media users and niche publications will rise to the top. Conversations with journalists will become more meaningful and accurate. Crisis management will be controllable and measurable and the true value of media coverage—not just what it means in terms of ad equivalency—will come to light.
Accurate, meaningful data that draws direct links between media coverage and results-driven marketing metrics gives PR pros the power to be the most important players on communications teams.
Long gone are the days of earned media measurement without a quantifying its value. Earned media’s transformation paves the way for PR pros to excel in their roles more than ever, as more value is instilled into their craft.