Starting Something New to Go Upstream
How we grow through creativity and collaboration
Time to remember what matters, and try something new
When you are open to opportunities they come at unexpected times. Across the globe, people have found new ways of working in their existing jobs, have found the space to grow their passions outside of those jobs, and have had time to consider what is most important to them.
The same has been true for me. As the founder and CEO of Xpresso Communications, the fundamental and founding principle of my business practice has always been the idea of connection. Real and meaningful connection – be that over a cup of coffee or a wireless network.
But the business paradigm – not to mention the world paradigm – has changed, and this made me think of a few aspects like, for example, the way we have grown through business developemt after meeting leads at trade shows. What do we do when we can only see each other pixel to pixel, rather than eye to eye? When we’re reduced to Zoom calls, should we just be getting on with it, rather than sharing a part of ourselves? Does personal connection still have a place to play?
Absolutely, I say. Perhaps more than ever. It just needs to be approached with a bit of creativity and a lot of determination.
Within this context, and as a result of having an enduringly entrepreneurial spirit, when I was approached about starting something new in a downstream market, I felt that it was the right time to go upstream (it felt like following a new stream in a downstream market).
Which makes me proud to announce the beginning of new collaborations and partnerships.
Xpresso has – and continues to – provide content for the international Broadcast and PROAV Press, with the added bonus of providing content marketing and social media services to its customers. Rewarded for its integrated (full service) marketing communications strategies in 2019, Xpresso and its team have managed, thanks to its flexibility and trustful customers, to survive the darkest times caused by the virus. RedTech Tribe is thus a hugely valuable addition and supplement to Xpresso’s activities, rather than a replacement.
Indeed, as we see it, creating new partnerships and collaborations will serve to benefit Xpresso customers, by bringing into an ecosystem of collaboration, industry contacts and creativity that will extend the reach of Xpresso’s ever-active tentacles.
Working with other passionate and talented individuals and organisations can only be beneficial to our Xpresso client base – in an environment occupied by people with endless knowledge, drive and charisma.
I am proud of everything my team and I have done so far with Xpresso, but I am prouder still that it has reached a scale, scope and stability where I can afford to reach further, focus on innovation and add something that is complimentary.