While this idea is not new (think “special advertising section” in a magazine) the most effective sponsored content today is seamlessly integrated into the editorial section, in many cases indistinguishable from the “real” content.
XPresso Communications: Technology Marketing & PR experts
We write and publish content for technology vendors to build their international visibility. Specialised in broadcast, media and technology industries. Our integrated marketing communciations strategies won the EU Business Award in 2019.
