XPRESSO BLOG

Read the latest Xpresso Communications news and stories:

The answer to the ad-blocker problem will, no doubt, be a combination of approaches. Web sites and advertisers will come
T-Mobile Netherlands is entering the TV market with Knippr, an OTT service, where consumers can mix and match their own
The virtualisation of functionality in production and in monitoring is an important development for the continued competitiveness of media businesses
https://www.youtube.com/watch?v=6CyrMYpmHEU
While this idea is not new (think “special advertising section” in a magazine) the most effective sponsored content today is
Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.   http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=facebook
For women who have been in the technology or telecommunications industry for several years, things are different – but yet,
Findings from “Conquering Content”, an annual study from Hub on TV discovery, illustrate the importance for TV providers to offer
Good morning, Goedemorgen, Bonjour, Buenos dias, Buongiorno, Guten Morgen! I love this cup!
Use of social media in the broadcasting profession is not limited to programmers, promotions people and interns. Technical managers find
A new technology, known as Li-Fi, could one day offer internet speeds one hundred times faster than the Wi-Fi we
We worship originality, but actually, copying is an innate human skill -- one we need for survival. We copy to
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much
We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we
“The sea does not like to be restrained. ” ― Rick Riordan Photo by Ana Bittencourt
A year that ended in conflict We will all have been affected by a series of tragic events in different
Targeting ads to people who work in media can be done in a variety of ways, the most simple of
Designing a social media marketing strategy for clients is no cakewalk. http://linkis.com/smartblogs.com/socia/pkozN
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone
Let's have a drink with Makoto Kobayashi
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed.
Creating good content is like walking a tightrope. You have to balance high-quality information with content that's interesting and will
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR,
Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to
http://linkis.com/www.rapidtvnews.com/3KUdH
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.   http://linkis.com/www.ragan.com/Main/A/v2vbb
Content-Marketing-Strategy-For-International-Visibility
Writing can often be improved by excising unnecessary words and phrases.   http://linkis.com/www.prdaily.com/Main/iuaqv    
http://www.wsj.com/articles/small-businesses-use-audio-to-build-their-brands-1448248062
Should we—as a technology community—make a principled commitment to supporting backwards compatibility to deployed assets wherever it is feasible? http://linkis.com/www.tvtechnology.com/yoBPX
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to
Twitter is going to be looking at everything that you say and if you seem to be providing value, your
Our new website is on air! It has been an extensive team work. Let's toast! Check it out: http://www.xpressocommunications.com/