XPRESSO BLOG

Read the latest Xpresso Communications news and stories:

Why and how video will be your go-to marketing tactic in 2016
By 2019, roughly 80 percent of the world’s Internet consumption will be video, according to a recent report from Cisco.
Happy Epiphany!
Buona Befana! Happy Epiphany! An Italian tradition you might want to read about.     http://www.timeanddate.com/holidays/italy/epiphany
Quote of the day
To survive, you must tell stories. - Umberto Eco
CABSAT 2016 to focus on ‘transformed’ MENA market
Leading the CABSAT 2016 agenda are the rise of time-shifted, or ‘binge’ viewing, on video on demand (VoD) platforms, and
Comcast switches on the first public gigabit cable modem
The cable giant recently activated what it says is the first public-facing DOCSIS 3.1 cable modem in the world http://www.engadget.com/2015/12/27/comcast-intros-first-gigabit-cable-modem/?utm_content=buffer336d0&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
How to eliminate passive voice in your writing
One key to holding a reader’s interest from beginning to end is mastering the skill of writing in the “active voice."
Emails Are Killing You, New Research Says
Are emails killing you? Dr. Richard MacKinnon, the lead author of the study, declared: "Our research shows that email is
Happy 2016!
Cameras That See around Corners Are Closer Than You Might Think
Bouncing photons let cameras see beyond the line of sight http://linkis.com/com/51AWu
How to Save the Internet from Ads–and Ad Blockers
The answer to the ad-blocker problem will, no doubt, be a combination of approaches. Web sites and advertisers will come
T-Mobile to launch OTT TV service in the Netherlands
T-Mobile Netherlands is entering the TV market with Knippr, an OTT service, where consumers can mix and match their own
Quote of the day about Virtualization
The virtualisation of functionality in production and in monitoring is an important development for the continued competitiveness of media businesses
Blues in the background…Great inspiration for content creation!
https://www.youtube.com/watch?v=6CyrMYpmHEU
We wish you a traditional Christmas time and send you adventurous vibes for 2016
Sponsored content and the economics of trust
While this idea is not new (think “special advertising section” in a magazine) the most effective sponsored content today is
14 Video Tools for Social Media Marketers
Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.   http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=facebook
Connected Women in Telco: Leading the Charge in Diversity
For women who have been in the technology or telecommunications industry for several years, things are different – but yet,
Study: Online TV creates more linear TV viewers
Findings from “Conquering Content”, an annual study from Hub on TV discovery, illustrate the importance for TV providers to offer
Good morning with a Dutch cappuccino!
Good morning, Goedemorgen, Bonjour, Buenos dias, Buongiorno, Guten Morgen! I love this cup!
Social Media for Engineers: Tool or Toy?
Use of social media in the broadcasting profession is not limited to programmers, promotions people and interns. Technical managers find
This technology is 100 times faster than Wi-Fi
A new technology, known as Li-Fi, could one day offer internet speeds one hundred times faster than the Wi-Fi we
Why the Most Talented People Copy
We worship originality, but actually, copying is an innate human skill -- one we need for survival. We copy to
Four Marketing Megatrends in 2016
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much
Marketers Need To Shift From Crafting Messages To Creating Experiences
We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we
Freedom and Creativity
“The sea does not like to be restrained. ” ― Rick Riordan Photo by Ana Bittencourt
Truth not only sets us free but also restores hope and builds trust
A year that ended in conflict We will all have been affected by a series of tragic events in different
Companies Target Journalists With Ads on Facebook
Targeting ads to people who work in media can be done in a variety of ways, the most simple of
How to build a compelling social media marketing plan
Designing a social media marketing strategy for clients is no cakewalk. http://linkis.com/smartblogs.com/socia/pkozN
16-year-old inventor launches new smartphone lens
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone
Art and drinks
Let's have a drink with Makoto Kobayashi
7 ways to ensure your press release won’t get covered
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed.
7 steps to creating trustworthy, shareable content
Creating good content is like walking a tightrope. You have to balance high-quality information with content that's interesting and will
3 Reasons Why PR Is at the Heart of Marketing Collaborations
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR,
More Than Half of Americans Now Watch Netflix
Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to
Rising demand for national broadcast networks
http://linkis.com/www.rapidtvnews.com/3KUdH
How do you define PR?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.   http://linkis.com/www.ragan.com/Main/A/v2vbb
Content-Marketing-Strategy-For-International-Visibility
Phrases to cut from your writing
Writing can often be improved by excising unnecessary words and phrases.   http://linkis.com/www.prdaily.com/Main/iuaqv    
When choosing music, it’s important to aim for a feel that matches the business.
http://www.wsj.com/articles/small-businesses-use-audio-to-build-their-brands-1448248062
Happy Thanksgiving!
Backwards Compatibility in Immersive Technologies
Should we—as a technology community—make a principled commitment to supporting backwards compatibility to deployed assets wherever it is feasible? http://linkis.com/www.tvtechnology.com/yoBPX
How to Include Customers in Your Content Marketing
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to
Twitter and the new Social SEO. Is your business ready?
Twitter is going to be looking at everything that you say and if you seem to be providing value, your
Xpresso Communications Launches its New Website
Our new website is on air! It has been an extensive team work. Let's toast! Check it out: http://www.xpressocommunications.com/