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PR & Marketing Communications for Innovators | Xpresso Communications
International award-winning strategies for technology vendors and creative businesses
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Read the latest Xpresso Communications news and stories:
Quote of the day about Virtualization
The virtualisation of functionality in production and in monitoring is an important development for the continued competitiveness of media businesses
Blues in the background…Great inspiration for content creation!
We wish you a traditional Christmas time and send you adventurous vibes for 2016
Sponsored content and the economics of trust
While this idea is not new (think “special advertising section” in a magazine) the most effective sponsored content today is
Connected Women in Telco: Leading the Charge in Diversity
For women who have been in the technology or telecommunications industry for several years, things are different – but yet,
Study: Online TV creates more linear TV viewers
Findings from “Conquering Content”, an annual study from Hub on TV discovery, illustrate the importance for TV providers to offer
Good morning with a Dutch cappuccino!
Good morning, Goedemorgen, Bonjour, Buenos dias, Buongiorno, Guten Morgen! I love this cup!
This technology is 100 times faster than Wi-Fi
A new technology, known as Li-Fi, could one day offer internet speeds one hundred times faster than the Wi-Fi we
Why the Most Talented People Copy
We worship originality, but actually, copying is an innate human skill -- one we need for survival. We copy to
Marketers Need To Shift From Crafting Messages To Creating Experiences
We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we
Freedom and Creativity
“The sea does not like to be restrained. ” ― Rick Riordan Photo by Ana Bittencourt
Truth not only sets us free but also restores hope and builds trust
A year that ended in conflict We will all have been affected by a series of tragic events in different
16-year-old inventor launches new smartphone lens
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone
Art and drinks
Let's have a drink with Makoto Kobayashi
7 ways to ensure your press release won’t get covered
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed.
7 steps to creating trustworthy, shareable content
Creating good content is like walking a tightrope. You have to balance high-quality information with content that's interesting and will
More Than Half of Americans Now Watch Netflix
Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to
Rising demand for national broadcast networks
How do you define PR?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. http://linkis.com/www.ragan.com/Main/A/v2vbb
Phrases to cut from your writing
Writing can often be improved by excising unnecessary words and phrases. http://linkis.com/www.prdaily.com/Main/iuaqv
When choosing music, it’s important to aim for a feel that matches the business.
Backwards Compatibility in Immersive Technologies
Should we—as a technology community—make a principled commitment to supporting backwards compatibility to deployed assets wherever it is feasible? http://linkis.com/www.tvtechnology.com/yoBPX
Twitter and the new Social SEO. Is your business ready?
Twitter is going to be looking at everything that you say and if you seem to be providing value, your
Xpresso Communications Launches its New Website
Our new website is on air! It has been an extensive team work. Let's toast! Check it out: http://www.xpressocommunications.com/
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