XPRESSO BLOG

Read the latest Xpresso Communications news and stories:

Find the right path to long-term relationships. This is crucial in our business.  
We'd achieve more if we chased our dreams instead of our competition. - Simon Sinek      
Today our blog covers music. A Norwegian friend of ours, Gudny Aspaas, is going to launch her new album. Gudny
If we have no identity apart from our jobs, we are truly vulnerable. - Dan Miller  
Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections
Good morning with cappuccino and a huge cup of coffee. Any preference? Have a great day! #coffeelovers #publicrelations
IABM recognizes Ole Peter Clausen with lifetime Honorary IABM Membership. Founder and CEO of Danmon Group and Dan Technologies rewarded
Fatal-attracction-by-Fiorenza-Mella
According to a recent Holmes report, only 27% of agency professionals think the term “public relations” will describe their work
What a growing show! #ISE2017 will feature over 3,000 sqm of additional show floor exhibition ow.ly/Ogrv306mMWd    
Do you agree? Are you passionate about your work? Being passionate about a project or goal — no matter how
https://martechtoday.com/brains-like-einsteins-needs-marketers-2-191183?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&int=intMarTech&mkt_tok=eyJpIjoiT1RFelkySmtPR1EzTVRaaCIsInQiOiIwNkt6cXRiNThta0hEVXBORU8yY0RvZGljSkxvRjdMbk9ZNk9ET05rWnY1NW5XN2hTcjBzY0JMMW5qVk44eStjVktGUjM0N3NnRm8xUXBWa2Q2aHBSczF4NVVodlwvRzBBbnhCaXpcL25mME5ZPSJ9 As computer intelligence takes over tactical decision-making, and as marketing trends toward “campaigns of one” targeted at each individual
Tell your story in different ways in this multichannel universe.
  Quote of the day. Gamut mapping. It is ultimately a creative choice. Jack Holm    
Quote of the day. Quality is not an act, it is a habit. Aristotle.    
  Inspiring quote of the day! A beverage of leisure is a serious business. Shane Bowermaster
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King  
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros.  
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!  
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation.
Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it.
Adding a human touch to #technology may result in a magazine cover goo.gl/QFXN0U
Ride the wave...See you at IBC Show
When #drones support content creation! It started as a challenge and it finished with endless opportunities… Our main task was
“Les mots, "ces passants mystérieux de l'âme", sont de grands magiciens et de redoutables entraîneurs de foules.” de Raymond Poincaré
We are committed to invest time and energy to finding, nurturing and keeping customers. Please join us for coffee or
“Il ne faut jamais oublier que la télévision n’est qu’un appareil électroménager.” de Bruno Cremer  
3 Traits Guaranteed to Amplify Your Influence Today August 5, 2016 Disconnection invites skepticism – skepticism blocks influence. The tools of
What makes a good PR client? We love the chemistry of trust!
    If you can tell a compelling story, you can captivate any audience through any medium
  La calidad del servicio que se ofrece a los más de 105 mil suscriptores del sur de Chile es
Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number
Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon. We always hear about hardware
A Google-backed survey conducted by the Economist Intelligence Unit finds that profiting from cloud computing requires trust in the technology.
A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and
Industry events bridge the gap between the online world and offline one says @neilpatel  
Every one of the 40 million words from the story-writing competition has been collated and analysed by lexicographers at the
Raise your words, not voice. It is rain that grows flowers, not thunder. - Rumi
Millions of people use free live-streaming websites to watch sports and other live events online, but this comes with a
Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR
Here is the sneaky little secret of content marketing. The most effective strategy is to create Content Shock for your
"Just because technology makes it possible to be always available, doesn’t mean you should be." ~ Jesse Lyn Stoner  
Chatbots are surging towards our conversations at breakneck speed! No, not the kind of chatbots that have been around for
Should we be writing more posts that require more intensive research and writing at a lower frequency, or should we
An egotistical need for control – in those with positional authority – dis-empowers others. In reality, incompetent leaders are afraid of
Video over IP… was an important evolution for the industry. The AV Industry has been steeped in hardware based, point-to-point
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.
“We are stuck with technology when what we really want is just stuff that works.” ― Douglas Adams, The Salmon
  Holocaust survivor and Nobel Laureate Elie Wiesel speaks of the importance of the “otherness of the other:” “We are not
"In certain places where you need to work with certain demographic groups, whether that's women or Latinos, radio forms a
  The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy
The year 2016 marks a significant milestone for Xpresso Communications, which was first set up in 2012 by Fiorenza Mella.
How do you eat an elephant? One bite at a time. We who build startups—not pachyderms—know that the keys to
 “The ability to operate without a server is a breakthrough with far-reaching consequences for production, and the combination of all