XPRESSO BLOG

Read the latest Xpresso Communications news and stories:

Find the Right Path to long-term relationships
Find the right path to long-term relationships. This is crucial in our business.  
We’d achieve more if we chased our dreams instead of our competition.
We'd achieve more if we chased our dreams instead of our competition. - Simon Sinek      
Gudny Aspaas Returns with a New Album
Today our blog covers music. A Norwegian friend of ours, Gudny Aspaas, is going to launch her new album. Gudny
Quote of the day by Dan Miller
If we have no identity apart from our jobs, we are truly vulnerable. - Dan Miller  
We Wish you a Merry Christmas and a Creative 2017 with a Social Hug!
How to write a captivating bio.
Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections
Good morning with cappuccino and a huge cup of coffee. Any preference?
Good morning with cappuccino and a huge cup of coffee. Any preference? Have a great day! #coffeelovers #publicrelations
IABM recognizes Ole Peter Clausen with lifetime Honorary IABM Membership
IABM recognizes Ole Peter Clausen with lifetime Honorary IABM Membership. Founder and CEO of Danmon Group and Dan Technologies rewarded
Fatal-attracction-by-Fiorenza-Mella
Seven Ways The Term ‘Public Relations’ Will Evolve By 2020
According to a recent Holmes report, only 27% of agency professionals think the term “public relations” will describe their work
ISE is the Largest AV Systems Integration Show in the World
What a growing show! #ISE2017 will feature over 3,000 sqm of additional show floor exhibition ow.ly/Ogrv306mMWd    
Being passionate about a project or goal makes us feel alive
Do you agree? Are you passionate about your work? Being passionate about a project or goal — no matter how
With brains like Einstein’s, who needs marketers?
https://martechtoday.com/brains-like-einsteins-needs-marketers-2-191183?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&int=intMarTech&mkt_tok=eyJpIjoiT1RFelkySmtPR1EzTVRaaCIsInQiOiIwNkt6cXRiNThta0hEVXBORU8yY0RvZGljSkxvRjdMbk9ZNk9ET05rWnY1NW5XN2hTcjBzY0JMMW5qVk44eStjVktGUjM0N3NnRm8xUXBWa2Q2aHBSczF4NVVodlwvRzBBbnhCaXpcL25mME5ZPSJ9 As computer intelligence takes over tactical decision-making, and as marketing trends toward “campaigns of one” targeted at each individual
Tell your story in different ways in this multichannel universe
Tell your story in different ways in this multichannel universe.
Gamut mapping..It is ultimately a creative choice
  Quote of the day. Gamut mapping. It is ultimately a creative choice. Jack Holm    
Quality is not an act, it is a habit.
Quote of the day. Quality is not an act, it is a habit. Aristotle.    
A beverage of leisure is a serious business. Shane Bowermaster
  Inspiring quote of the day! A beverage of leisure is a serious business. Shane Bowermaster
Quote about creating content by Stephen King
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King  
10 IT terms for PR pros to know
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros.  
4 Ways Every Business Needs To Use Artificial Intelligence
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it
Do well what you set out to do, also in Public Relations.
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!  
Public relations versus publicity: What sets PR apart
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they
PR is More than Media Relations
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be
Make sure you’re producing content that your audience want to read
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Quote: your personal brand is your professional reputation.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation.
Business is entropy. You are gravity.
Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it.
Bringing the Human Touch to Technology Driven Industries
Adding a human touch to #technology may result in a magazine cover goo.gl/QFXN0U
Ride the wave…See you at IBC Show
Ride the wave...See you at IBC Show
Producing PR Content with Drones
When #drones support content creation! It started as a challenge and it finished with endless opportunities… Our main task was
“Les mots sont de grands magiciens et de redoutables entraîneurs de foules.”
“Les mots, "ces passants mystérieux de l'âme", sont de grands magiciens et de redoutables entraîneurs de foules.” de Raymond Poincaré
We are committed…..Meet us at IBC 2016
We are committed to invest time and energy to finding, nurturing and keeping customers. Please join us for coffee or
Quote of de Day: Il ne faut jamais oublier que la télévision…
“Il ne faut jamais oublier que la télévision n’est qu’un appareil électroménager.” de Bruno Cremer  
Transparency, candor, and humility amplify influence by enabling connection
3 Traits Guaranteed to Amplify Your Influence Today August 5, 2016 Disconnection invites skepticism – skepticism blocks influence. The tools of
Public Relations? We love the chemistry of trust
What makes a good PR client? We love the chemistry of trust!
Quote of the Day: If you can tell a compelling story..
    If you can tell a compelling story, you can captivate any audience through any medium
Los equipos de Bridge Technologies son nuestros ojos en las redes
  La calidad del servicio que se ofrece a los más de 105 mil suscriptores del sur de Chile es
PR essentials for global campaigns
Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number
4 ways PR pros can use virtual reality
Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon. We always hear about hardware
Cloud Computing Profit Requires Trust Of Technology
A Google-backed survey conducted by the Economist Intelligence Unit finds that profiting from cloud computing requires trust in the technology.
These are the top 10 emerging technologies of 2016
A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and
Quote of the Day: Industry events bridge the gap between the online world and offline one
Industry events bridge the gap between the online world and offline one says @neilpatel  
What can we learn from children’s writing?
Every one of the 40 million words from the story-writing competition has been collated and analysed by lexicographers at the
Quote of the Day: Raise your words, not voice. It is rain that grows flowers, not thunder. – Rumi
Raise your words, not voice. It is rain that grows flowers, not thunder. - Rumi
Researchers expose risks of free live-streaming
Millions of people use free live-streaming websites to watch sports and other live events online, but this comes with a
5 AP style changes PR pros should know
Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR
How do you build a content strategy when a market is already littered with “experts?”
Here is the sneaky little secret of content marketing. The most effective strategy is to create Content Shock for your
Quote of the Day About Being Connected
"Just because technology makes it possible to be always available, doesn’t mean you should be." ~ Jesse Lyn Stoner  
Chatbots are surging towards our conversations at breakneck speed!
Chatbots are surging towards our conversations at breakneck speed! No, not the kind of chatbots that have been around for
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
Should we be writing more posts that require more intensive research and writing at a lower frequency, or should we
5 Ways Incompetent Leaders Dis-Empower Good People
An egotistical need for control – in those with positional authority – dis-empowers others. In reality, incompetent leaders are afraid of
Quote of the Day: Video over IP
Video over IP… was an important evolution for the industry. The AV Industry has been steeped in hardware based, point-to-point
7 essential Google Analytics reports every marketer must know
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.
Technology Quote of the Day
“We are stuck with technology when what we really want is just stuff that works.” ― Douglas Adams, The Salmon
Quote of the day by Elie Wiesel
  Holocaust survivor and Nobel Laureate Elie Wiesel speaks of the importance of the “otherness of the other:” “We are not
Quote of the Day about Radio
"In certain places where you need to work with certain demographic groups, whether that's women or Latinos, radio forms a
There are now nearly 5 PR pros for every reporter
  The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in
The importance of nonverbals
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy
A Celebration of Trust and Success
The year 2016 marks a significant milestone for Xpresso Communications, which was first set up in 2012 by Fiorenza Mella.
6 fast ways to boost your PR prowess
How do you eat an elephant? One bite at a time. We who build startups—not pachyderms—know that the keys to
Quote of the Day About Production
 “The ability to operate without a server is a breakthrough with far-reaching consequences for production, and the combination of all