The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.