The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
XPresso Communications: Technology Marketing & PR experts
We write and publish content for technology vendors to build their international visibility. Specialised in broadcast, media and technology industries. Our integrated marketing communciations strategies won the EU Business Award in 2019.
