Here is the sneaky little secret of content marketing. The most effective strategy is to create Content Shock for your competitors. If you can find an unsaturated niche, that is a golden opportunity for you to begin to create helpful quality content that eventually attracts search results. Literally, you want to overwhelm the niche with quality content as rapidly as you can.
A final consideration is the content advantages beyond ROI. If you’re competing for top talent, you’re going to need an effective digital presence. There is a probably a minimum content presence you’ll need to be relevant to investors and other stakeholders. So look at the whole picture and consider all the possibilities that can lead you to your value calculations.