We are sharing these useful tips that can give structure to your social media content flow and at the same time can improve your interaction with the public.
When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas.
#1: Follow Daily Themes
Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day.
Try one or a combination of these themes and see what receives the most engagement from your audience:
Monday: Motivation Monday, Music Monday
Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat
Wednesday: Wacky Wednesday, Wednesday Wisdom
Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday
Friday: Follow Friday, TGIF, Friday Fun
Saturday: Selfie Saturday, Saturday Swag, Social Saturday
Sunday: Sunday Funday, Sunday Selfie
These themes are all popular hashtags, so make sure you include the hashtag when you post on Twitter and Instagram.
At the end of each week, plan out your themes for the coming week on your calendar. Spend a few months posting different themes and see what your audience responds best to.
By creating a consistent theme for different days of the week, you’ll always know what you’ll be posting.
#2: Celebrate a Funny or Unusual Holiday
Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hashtags for each holiday.
The Virginia Stage Company posted about #PlayInTheSandDay to promote an upcoming show, helping them reach a wider audience.
Sweet Lydia’s Handcrafted Confections marked the calendar for “National S’mores Day” and ran a promotion offering a discount that day on s’mores, a signature item.
The easy-to-navigate site Days of the Year lists all of the holidays you’ve likely never heard of. Select which holidays you want to incorporate in your posts and use a tool like Pablo to create a graphic with a relevant photo.
Use a clear call to action to encourage your audience to engage. The call to action could be as simple as asking people to answer a question or make a purchase to receive a limited-time offer.
People love hearing fun facts and trivia. Never-before-heard-of holidays fall in this category. Get creative and have fun, and your audience is sure to respond by commenting, liking, and sharing your posts.
#3: Pose an Engaging Question
People love giving their opinions and sharing personal experiences on social media. An easy to way to encourage engagement from your community is to ask a question.
For example, if you’re a travel agency, ask a simple question like “What’s your favorite vacation spot during the summer?” or “Where do you want to go for your next family vacation?” Include a graphic or photo to boost visibility. More people will notice a post with an image than an all-text post.
You can also get people talking by asking them to make a prediction (such as “Who’s going to win the Super Bowl this year?”) or by giving them two options and asking what their preference is and why.
#4: Ask Fans to “Fill in the Blank”
A fill-in-the-blank post like “The last TV show I binge watched was __________” or “My go-to dinner is __________” will help inspire conversation on your social accounts.
On Facebook, the online dating site eHarmony posts fill-in-the-blanks that are related to their industry. Fans responded to this post with qualities they’re looking for in a mate.
#5: Post a “Caption This” Photo
Posting a photo and asking your audience to provide a caption is a creative way to encourage interaction. Consider giving a prize to the person with the best caption.
The Goldenrod posted this photo of a double rainbow over their store and asked their audience to “caption this.”
You can also turn the tables and ask your fans to post a photo about a topic of your choosing. For example, “Let’s have some fun today! Post the fifth photo that appears in your camera roll along with a short caption. We’d love to see it!”
#6: Spotlight the People Behind Your Business
Showing the human side to your business helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees.
Post photos of your employees with a fun Q&A so your audience can get to know them and their role in the company.
When your employees celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words. Blue Bumble Creative profiles new employees and celebrates work anniversaries on their Facebook page.
#7: Share Relevant Third-Party Resources
Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring!
For example, share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.
#8: Help Promote Local Events
If you’re a local business, plug an event that’s happening in your community such as a fundraiser or a high school football game. This is a way to show goodwill and demonstrate that your business is invested in your community.
Bonus Content Ideas to Promote Your Business
Here are some content ideas you can use to promote your products and services on your social channels:
- Share client testimonials (with their permission), along with their photo or perhaps a link to their website or social media page (if you’re B2B).
- Post a frequently asked question (FAQ) from your customers along with your answer.
- Provide a link to your most current or relevant newsletter and invite your audience to sign up for your email list.
- Do you have a popular product or service (or something you’re trying to promote)? Post information about it so your audience can find out more. Link to a coupon, discount, or the product/service page of your website.
Content creation doesn’t have to be overwhelming or time-consuming. Creating a go-to list of ideas is a surefire way to keep your social media content calendar full.
Be sure to set aside time at the end or beginning of each week to schedule your content for the following week. Also check in regularly to respond to audience comments and messages.