16-year-old inventor launches new smartphone lens

Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.   http://www.telegraph.co.uk/finance/businessclub/12027579/16-year-old-inventor-launches-new-smartphone-lens.html  

Art and drinks

Let’s have a drink with Makoto Kobayashi

7 ways to ensure your press release won’t get covered

Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t. http://linkis.com/www.prdaily.com/Main/ZrASQ

7 steps to creating trustworthy, shareable content

Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share. http://linkis.com/www.prdaily.com/Main/mxi7E

More Than Half of Americans Now Watch Netflix

Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to a recent survey by RBC Capital Markets.   http://linkis.com/fortune.com/2015/11/nWuM1

Rising demand for national broadcast networks

http://linkis.com/www.rapidtvnews.com/3KUdH

How do you define PR?

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.   http://linkis.com/www.ragan.com/Main/A/v2vbb

Phrases to cut from your writing

Writing can often be improved by excising unnecessary words and phrases.   http://linkis.com/www.prdaily.com/Main/iuaqv