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PR & Marketing Communications for Innovators | Xpresso Communications
International award-winning strategies for technology vendors and creative businesses
PR & Marketing Communications for Innovators | Xpresso Communications
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16-year-old inventor launches new smartphone lens

blogBy FiorenzaMellaDecember 2, 2015

Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.   http://www.telegraph.co.uk/finance/businessclub/12027579/16-year-old-inventor-launches-new-smartphone-lens.html  

Art and drinks

blogBy FiorenzaMellaDecember 1, 2015

Let’s have a drink with Makoto Kobayashi

7 ways to ensure your press release won’t get covered

blogBy FiorenzaMellaDecember 1, 2015

Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t. http://linkis.com/www.prdaily.com/Main/ZrASQ

7 steps to creating trustworthy, shareable content

blogBy FiorenzaMellaDecember 1, 2015

Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share. http://linkis.com/www.prdaily.com/Main/mxi7E

More Than Half of Americans Now Watch Netflix

blogBy FiorenzaMellaNovember 30, 2015

Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to a recent survey by RBC Capital Markets.   http://linkis.com/fortune.com/2015/11/nWuM1

Rising demand for national broadcast networks

blogBy FiorenzaMellaNovember 30, 2015

http://linkis.com/www.rapidtvnews.com/3KUdH

How do you define PR?

blogBy FiorenzaMellaNovember 27, 2015

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.   http://linkis.com/www.ragan.com/Main/A/v2vbb

Content-Marketing-Strategy-For-International-Visibility

Phrases to cut from your writing

blogBy FiorenzaMellaNovember 27, 2015

Writing can often be improved by excising unnecessary words and phrases.   http://linkis.com/www.prdaily.com/Main/iuaqv    

When choosing music, it’s important to aim for a feel that matches the business.

blogBy FiorenzaMellaNovember 27, 2015

http://www.wsj.com/articles/small-businesses-use-audio-to-build-their-brands-1448248062

Happy Thanksgiving!

blogBy FiorenzaMellaNovember 26, 2015

http://www.xpressocommunications.com/wp-content/uploads/2015/11/Happy-Thanksgiving.mp4

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