A year that ended in conflict We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in…
Vienna, Austria — 7 December 2015 NOA technology has been installed at the heart of one of the largest cultural and academic archiving projects in the USA – the Media Digitization and Preservation Initiative (MDPI) at Indiana University in Bloomington, Indiana. More than half a million objects identified by experts as historically significant and valuable…
Spain’s National State Broadcaster Accelerates Online Clip-Publishing BERGEN, Norway ― 7 December 2015 RTVE, the Spanish national broadcaster, has installed Vimond Highlights to meet its clip-publishing requirements for up-to-the-minute online news coverage and trailers for scheduled broadcast content. Vimond Highlights is a new approach to live-to-VOD conversion, combining a dedicated focus on…
Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks.. http://www.wsj.com/articles/companies-target-journalists-with-ads-on-facebook-1447664403
Designing a social media marketing strategy for clients is no cakewalk. http://linkis.com/smartblogs.com/socia/pkozN
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget. http://www.telegraph.co.uk/finance/businessclub/12027579/16-year-old-inventor-launches-new-smartphone-lens.html
Let’s have a drink with Makoto Kobayashi
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t. http://linkis.com/www.prdaily.com/Main/ZrASQ
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share. http://linkis.com/www.prdaily.com/Main/mxi7E
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social http://linkis.com/www.adweek.com/prnew/Dg32B