OTT in der Nische

Von Ole Martini, Leiter der Consumer Channels bei Nordisk Film Direct   Die Rundfunkanstalten neigen dazu, die Bereitstellung von OTT-Diensten als Möglichkeit zur Erweiterung und Stärkung ihrer Marken zu sehen. Andere wiederum setzen OTT ein, um neue Zuschauer zu erreichen und zu erschließen. Die OTT-Dienste eignen sich jedoch am besten für die Schaffung neuer Nischendienste,…

RTV Slovenia about Bridge Technologies

“For a long time we tried to find a single-box probe which would be capable of monitoring all our delivery systems and which would be easy to integrate to our open-source upper-level monitoring system,” said Bojan Ramšak, the head of the OU transmitters and communications development department within RTV Slovenia’s technical division. https://www.kitplus.com/…/…/issues/3d/issue107/files/19.html

Technology has always been about choice

Technology has always been about choice: Fire allowed us to choose to live in colder climates. Electric lighting offered us the choice to read at night. Drugs give us the freedom to choose stressful, self-destructive lifestyles. And digital technology gives us the ability to do more than one thing at the same time — or…

PR is not marketing or advertising.

PR is not marketing or advertising. Marketing and advertising promote a service, product or brand for the purpose of selling it. PR is about building serious credibility and trust by sharing information, knowledge and insight in order to raise awareness about an organisation or a subject. Marketing and advertising are Las Vegas showbiz. PR is…