By Ole Martini, Director Consumer Channels at Nordisk Film Direct Broadcasters tend to see the provision of OTT services as a way of extending and strengthening their brands, and some of them also use OTT as a way of reaching new viewers and developing new audiences. But OTT is an ideal means for…
Von Ole Martini, Leiter der Consumer Channels bei Nordisk Film Direct Die Rundfunkanstalten neigen dazu, die Bereitstellung von OTT-Diensten als Möglichkeit zur Erweiterung und Stärkung ihrer Marken zu sehen. Andere wiederum setzen OTT ein, um neue Zuschauer zu erreichen und zu erschließen. Die OTT-Dienste eignen sich jedoch am besten für die Schaffung neuer Nischendienste,…
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In media monitoring as in medicine, a quick fix is not a cure A man is rushed to hospital with a suspected heart attack. The priorities of the medical team that treats him are clear: keep the patient alive, contain the damage to the heart as far as possible, stabilise the situation until the patient…
“For a long time we tried to find a single-box probe which would be capable of monitoring all our delivery systems and which would be easy to integrate to our open-source upper-level monitoring system,” said Bojan Ramšak, the head of the OU transmitters and communications development department within RTV Slovenia’s technical division. https://www.kitplus.com/…/…/issues/3d/issue107/files/19.html
Vienna, Austria — 16 November 2015 NOA technology came to the rescue for Radio Television Hong Kong (RTHK) when the national broadcaster needed to digitise a collection of 20,000 CDs and MiniDiscs within six weeks. Hong Kong-based broadcast systems and solutions provider Digital Media Technology was approached by the broadcaster to provide a…
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Technology has always been about choice: Fire allowed us to choose to live in colder climates. Electric lighting offered us the choice to read at night. Drugs give us the freedom to choose stressful, self-destructive lifestyles. And digital technology gives us the ability to do more than one thing at the same time — or…
PR is not marketing or advertising. Marketing and advertising promote a service, product or brand for the purpose of selling it. PR is about building serious credibility and trust by sharing information, knowledge and insight in order to raise awareness about an organisation or a subject. Marketing and advertising are Las Vegas showbiz. PR is…
The test and monitoring sector is as reliant on standards as most other parts of the media industry, but support for an industry standard does not necessarily guarantee that a monitoring system gets the best job done, or even that the actual performance of the system implements the standard effectively. Simen K. Frostad, Chairman of…