How to build a compelling social media marketing plan
Designing a social media marketing strategy for clients is no cakewalk.
16-year-old inventor launches new smartphone lens
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.
http://www.telegraph.co.uk/finance/businessclub/12027579/16-year-old-inventor-launches-new-smartphone-lens.html
Art and drinks
Let’s have a drink with Makoto Kobayashi
7 ways to ensure your press release won’t get covered
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.
http://linkis.com/www.prdaily.com/Main/ZrASQ
7 steps to creating trustworthy, shareable content
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
http://linkis.com/www.prdaily.com/Main/mxi7E
What are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional linear TV platforms?
Q&A about Broadcast Solutions for Tablets and Other Devices 1) Increasingly, there is a growing trend where viewers are now watching live broadcast content on their connected mobile devices. In your opinion, what are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional…
3 Reasons Why PR Is at the Heart of Marketing Collaborations
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social
More Than Half of Americans Now Watch Netflix
Movie-streaming service Netflix is now used by more than half of Americans to watch movies and television shows, according to a recent survey by RBC Capital Markets.
How do you define PR?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.