Quote about creating content by Stephen King
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King
NETIA to Help Organizations Manage, Index and Archive Critical Audiovisual Data
Media Assist: A Production Asset Management Software Solution for all Organizations CLARET, France — 24 October 2016 NETIA, a leading provider of media automation and asset management software, today announced that, in response to the changing communications needs of businesses across the world, it is now offering Media Assist Suite…
10 IT terms for PR pros to know
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros. I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…
4 Ways Every Business Needs To Use Artificial Intelligence
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it was believed that machines would be able to do the work of humans within 20 years. Alas, it was not to be. By the 1970’s, funding dried up and the technology entered the period known…
DVB-T/T2: monitoring the situation
With DVB-T2 having been trialled, adopted or deployed in over 150 countries around the world, there seems little doubt that it’s likely to become pervasive. That’s no surprise, as its benefits and advantages are demonstrably compelling. Getting to where we are, however, hasn’t been easy in the face of political resistance and financial…
The transition from SDI to IP isn’t just a technology challenge – it’s a people challenge too.
If you’re a fan of the TV series Star Trek, you’ll be familiar with the Borg. You’ll also be familiar with its mantra “Resistance is futile” as the collective tried to assimilate every other species in its quest for perfection. Sometimes, it seems like IP has become the Borg of the broadcast world. It…
Do well what you set out to do, also in Public Relations.
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Public relations versus publicity: What sets PR apart
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…
PR is More than Media Relations
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far. Mark Tosczak