Why the Most Talented People Copy
We worship originality, but actually, copying is an innate human skill — one we need for survival. We copy to learn, to understand, and to gain social status by mimicking others.
Four Marketing Megatrends in 2016
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much in the manner that we spend most of our day in front of a glowing screen of some sort today.
Marketers Need To Shift From Crafting Messages To Creating Experiences
We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we must begin to think like concierges, helping and assisting customers as we collect data in real time.
Bridge Technologies: Change is the only constant
Year in Review by Simen Frostad, Chairman at Bridge Technologies 2015 has been a year in which Bridge Technologies launched more products than ever before, as the culmination of research and development programs in many areas. At the same time the pace of our R&D has increased too – as it must, because the media…
Freedom and Creativity
“The sea does not like to be restrained. ” ― Rick Riordan
Photo by Ana Bittencourt
Vimond: Big Changes in the Search for Audience Share
Year in Review by Helge Høibraaten, CEO at Vimond Media Solutions There’s no doubt that the way the audiences of today consume media services is changing dramatically, and if broadcasters and other media providers intend to stay in the game beyond the next decade they need to be making a strong connection now with the…
Truth not only sets us free but also restores hope and builds trust
A year that ended in conflict We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in…
NOA Provides Audio Migration Technology for Indiana University’s Media Preservation Initiative
Vienna, Austria — 7 December 2015 NOA technology has been installed at the heart of one of the largest cultural and academic archiving projects in the USA – the Media Digitization and Preservation Initiative (MDPI) at Indiana University in Bloomington, Indiana. More than half a million objects identified by experts as historically significant and valuable…
RTVE Chooses Vimond Highlights
Spain’s National State Broadcaster Accelerates Online Clip-Publishing BERGEN, Norway ― 7 December 2015 RTVE, the Spanish national broadcaster, has installed Vimond Highlights to meet its clip-publishing requirements for up-to-the-minute online news coverage and trailers for scheduled broadcast content. Vimond Highlights is a new approach to live-to-VOD conversion, combining a dedicated focus on…
Companies Target Journalists With Ads on Facebook
Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks..
http://www.wsj.com/articles/companies-target-journalists-with-ads-on-facebook-1447664403