Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions. http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…
By Simen K. Frostad, Chairman of Bridge Technologies It’s an ill wind that blows nobody any good. This old saying means more or less that there are always people who can benefit from any turn of events, however negative it may seem at first glance. The converse is true as well: every silver lining…
Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.
In recent months, Google has made significant moves to invent the future of location marketing.
Virtual reality (VR) still faces significant challenges before it becomes a mainstream entertainment offering, according to a panel of VR technology and content providers at this week’s Mobile World Congress in Barcelona. VR still faces significant challenges, MWC attendees told
Media relations has long been a PR core commodity. Recent stats, reports and general consumer behavior however, suggest this might be changing. http://www.prdaily.com/Main/Articles/20181.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455726608.77713&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20181.aspx
If you wrote a stellar blog post a year ago on a subject that is currently trending again, you can—and should—revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic. http://www.prdaily.com/Main/Articles/20182.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455726608.77713&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20182.aspx
A new report estimates that despite intensifying competition and the possibility of subscriber saturation, Netflix (NASDAQ: NFLX) will have more than 175 million subscribers within four years — more than double its current worldwide subscribership of 75 million. And the vast majority of that growth will still be in the United States. http://www.fierceonlinevideo.com/story/netflix-subscriber-numbers-could-more-double-2020-research-firm-says/2016-02-17?utm_medium=nl&utm_source=internal&mkt_tok=3RkMMJWWfF9wsRokuq%2FMcu%2FhmjTEU5z14usvX6a2lMI%2F0ER3fOvrPUfGjI4FSsNrNa%2BTFAwTG5toziV8R7LMKM1ty9MQWxTk
A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It’s not just the building it’s housed in. It’s not just the staff and leadership. The business itself is just like a person, it has an identity, name, culture, history,…
Back from #BVE16 in London and sharing some visual impressions.