How optimized tweets can double content sharing

In this world of extreme information density, creating great content is no guarantee that anybody will see it. We must focus on content ignition-techniques to get our content seen and shared.     http://www.ragan.com/Main/Articles/50779.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50779.aspx

10 ways to draw more attention to your press release

With so many press releases crossing the wires every day, it’s a wonder anyone ever sees the fruits of your hard work. But there are several ways—10 listed here—to get more eyes on your press release.     http://www.ragan.com/Main/Articles/50807.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50807.aspx    

The Advanced Guide to Building a Lead Generation Campaign for Your Agency

Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions.     http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…

UHDTV Is Coming… But Where Is It Going?

By Simen K. Frostad, Chairman of Bridge Technologies   It’s an ill wind that blows nobody any good. This old saying means more or less that there are always people who can benefit from any turn of events, however negative it may seem at first glance. The converse is true as well: every silver lining…

Why You Need Two Types of Content Strategist

Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.        

Do PR pros over-rely on media relations?

Media relations has long been a PR core commodity. Recent stats, reports and general consumer behavior however, suggest this might be changing.   http://www.prdaily.com/Main/Articles/20181.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455726608.77713&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20181.aspx