How do you define PR?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Phrases to cut from your writing
Writing can often be improved by excising unnecessary words and phrases.
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Backwards Compatibility in Immersive Technologies
Should we—as a technology community—make a principled commitment to supporting backwards compatibility to deployed assets wherever it is feasible?
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How to Include Customers in Your Content Marketing
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience?
Twitter and the new Social SEO. Is your business ready?
Twitter is going to be looking at everything that you say and if you seem to be providing value, your tweets will be shown more, and appear higher in searches.
In Media Monitoring as in Medicine, a Quick Fix is not a Cure
In media monitoring as in medicine, a quick fix is not a cure by Simen Frostad, Chairman of Bridge Technologies A man is rushed to hospital with a suspected heart attack. The priorities of the medical team that treats him are clear: keep the patient alive, contain the damage to the heart as far…
How Nordisk Film Migrated to Vimond for its OTT Services
By Ole Martini, Director Consumer Channels at Nordisk Film Direct Broadcasters tend to see the provision of OTT services as a way of extending and strengthening their brands, and some of them also use OTT as a way of reaching new viewers and developing new audiences. But OTT is an ideal means for…
OTT in der Nische
Von Ole Martini, Leiter der Consumer Channels bei Nordisk Film Direct Die Rundfunkanstalten neigen dazu, die Bereitstellung von OTT-Diensten als Möglichkeit zur Erweiterung und Stärkung ihrer Marken zu sehen. Andere wiederum setzen OTT ein, um neue Zuschauer zu erreichen und zu erschließen. Die OTT-Dienste eignen sich jedoch am besten für die Schaffung neuer Nischendienste,…