Something strange happens to some PR and marketing professionals when they approach social media for a brand. Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands…
Holocaust survivor and Nobel Laureate Elie Wiesel speaks of the importance of the “otherness of the other:” “We are not alone in this world. God alone is alone. Human beings are not. We are here to be together with others, and I insist on the others — which means, in some places, in some groups,…
“In certain places where you need to work with certain demographic groups, whether that’s women or Latinos, radio forms a great level of targeting, that you might see employed in some of these races that maybe wouldn’t have occurred otherwise. Radio may afford a form of advertising that can be targeted specifically to certain media…
The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in just eight years, from 55,000 journalists in 2007 to 32,900 in 2015. Because newspapers are typically the starting point for original coverage that gets picked up by other media outlets, the drop in newspaper reporters…
ANGACOM 2016 Bridge Technologies Co AS Booth V20 (Hall 10.1) Bridge Technologies to Focus on QoE, QoS at ANGA COM OSLO, Norway — 30 May 2016 At this year’s ANGA COM (Hall 10.1 – Booth V20) Bridge Technologies is focusing on the company’s award-winning Objective QoE with QoS monitoring technology,…
Vienna, Austria — May 30 2016 At the Archives at Risk conference (Dublin: 1-3 June) Jean-Christophe Kummer, managing partner of NOA, will present a paper on the work his company has been doing with the Austrian government to secure funding for media archiving initiatives in developing countries. NOA is the leading global provider…
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our…
By Simen Frostad, Chairman of Bridge Technologies If anyone has written a history of work, it will no doubt have a prominent theme: the way machines have allowed people to do progressively more and be more productive. The human race isn’t the only species to use tools, but we are the only species that…
At Broadcast Asia 2016, Bridge Technologies will be represented by Magna Systems & Engineering in booth 5C2-01 “At BroadcastAsia 2016, we are showing our VB288 Objective QoE Content Extractor to view and monitor OTT services and real-time streams together with a few more monitoring solutions that exceed conventional levels of performance, and break…
2016 Broadcast Asia Show VIMOND Media Solutions Booth 4C4-11 Broadcast Asia 2016: Vimond Launches Online TV Social Tool, Boosts Video Storytelling and Enhances Platforms ”At BroadcastAsia 2016, Vimond will introduce a new way for viewers to socialize while watching online content, showcase a highly capable video storytelling tool and reveal powerful enhancements to…