The table stakes for a good PR practitioner are pretty standard: deep media relationships are a plus; experience working in a newsroom is helpful; strong writing skills are mandatory; managing and developing a solid team is a must; event management is good; social media savvy is a requirement. Good PR personnel need to have each…
We spend so much time and inspiration on creating our content, and then once we hit publish we forget that we must work to share that content. http://www.prdaily.com/Main/Articles/20129.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1455984018.85956&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F20129.aspx
In this world of extreme information density, creating great content is no guarantee that anybody will see it. We must focus on content ignition-techniques to get our content seen and shared. http://www.ragan.com/Main/Articles/50779.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50779.aspx
With so many press releases crossing the wires every day, it’s a wonder anyone ever sees the fruits of your hard work. But there are several ways—10 listed here—to get more eyes on your press release. http://www.ragan.com/Main/Articles/50807.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1456155004.8395&utm_term=http%3A%2F%2Fwww.ragan.com%2FMain%2FArticles%2F50807.aspx
Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions. http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…
By Simen K. Frostad, Chairman of Bridge Technologies It’s an ill wind that blows nobody any good. This old saying means more or less that there are always people who can benefit from any turn of events, however negative it may seem at first glance. The converse is true as well: every silver lining…
Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.
In recent months, Google has made significant moves to invent the future of location marketing.
Virtual reality (VR) still faces significant challenges before it becomes a mainstream entertainment offering, according to a panel of VR technology and content providers at this week’s Mobile World Congress in Barcelona. VR still faces significant challenges, MWC attendees told
BERGEN, Norway ― 29 February 2016 Vimond Media Solutions (CABSAT Z3-102_NAB SU9104) has launched Vimond Connect, the first solution for digital media service providers who want to facilitate a social media experience for viewers of video on demand. Vimond Connect allows consumers of VOD to comment on the content as they watch, and…