Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number of reporters and outlets and prevalence of a pay-for-play culture. For example, it might be easier to set up in-person briefings or get reporters to attend an event in the U.K. than in the U.S.…
Broadcast workflow used to be all about tapes. Shooting on tapes, putting tapes into machines, copying from one tape to another, using very expensive gear and costly workflows, with scarce resources and high skill levels. But as broadcast technology evolved tape was mostly replaced by hard drives, and the revolution in editing made it…
Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon. We always hear about hardware sales and software updates. There’s also a big need for immersive content. Whether it is in VR, augmented reality, mixed reality or 360-degree video, PR pros have a chance to take their industry to new…
2016 IBC Show Vimond Media Solutions Booth 14.F19 IBC 2016: Vimond Launches New Video Editing and Rights Management Tools Vimond IO – a new way of editing video stories from live streams Vimond Rights Manager – a new management tool in content lifecycles “At IBC 2016, we will launch an enhanced…
A Google-backed survey conducted by the Economist Intelligence Unit finds that profiting from cloud computing requires trust in the technology. http://www.informationweek.com/cloud/cloud-computing-profit-requires-trust-of-technology/d/d-id/1326106
Vienna, AUSTRIA — 25 July 2016 At IBC 2016 (Amsterdam, 8-13 September), NOA is introducing NOA VideoPlayer for jobDB™, the company’s system that allows users to set up workflows for the ingest, reshaping, and analysis of media for archiving, re-transcoding, or other complex processes. NOA VideoPlayer is a comprehensive tool designed to respond to the specific…
For some time, many people in the media industry have been wondering how much longer satellite could remain a major player now that the era of 4K is upon us and there is such a rapid proliferation of channels. There just isn’t the throughput for these new services on the current generation of satellites, so…
A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and new generation solar panels, could soon be playing a role in tackling the world’s most pressing challenges, according to a list published today by the World Economic Forum. “Technology has a critical role to play…
The past few years have seen the rise of many new industries – many of them recognising that “one size fits all” is no longer a workable marketing approach. Increasingly, we want those who supply us to recognise us as individuals with needs that are unique to us. We want bespoke holidays. We want customised…
Industry events bridge the gap between the online world and offline one says @neilpatel