Let’s have a drink with Makoto Kobayashi
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
What are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional linear TV platforms?
Q&A about Broadcast Solutions for Tablets and Other Devices 1) Increasingly, there is a growing trend where viewers are now watching live broadcast content on their connected mobile devices. In your opinion, what are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional…
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social