The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…
I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…
2016 NAB Show Elenos/Itelco Booth N1530 “At NAB we are focusing our attention on energy saving and Doherty technology as a response to worldwide requirement for this level of efficiency.” Gianluca Busi, Marketing Manager at Itelco Elenos Products on Display at NAB 2016 Itelco TV Products on Display Alpan UHF Compact Transmitter…
2016 NAB Show NOA GmbH Booth SU13613 “At NAB 2016 we will show several new products and technologies that set new benchmarks in terms of cost/performance, flexibility, and quality. NOA now has a wide range of solutions suitable for all scenarios from large-scale archiving initiatives such as MDPI at Indiana University, to quick-setup, on-demand…
New broadcast and production technology will rely on COTS components.
Image: tech pinions.
By Gary Olson, GHO Group
Las soluciones de monitoreo de Bridge Technologies han impactado el mercado de Latinoamérica, no solo en el sector broadcast, donde son aplicadas con regularidad, sino ahora también por entes gubernamentales, interesados en analizar el trabajo de los concesionarios de espectro y poseedores de señales, dijo a PRODU Emerson Pérez, gerente regional de la empresa para…
2016 NAB Show I-MOVIX® Stand C8725 Company Overview I-MOVIX (www.i-movix.com) is the worldwide leader in extreme slow motion for sports broadcast (from 75 to over 5,000 FPS). The company’s products are the first true ultra-slow motion systems, fully integrated for broadcast use, offering the unprecedented combination of very high frame rates and instant…
The most valuable thing that we provide is expertise. Miguel Silva, EVP Sales and Marketing at Vimond Media Solutions.
The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
