Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far. Mark Tosczak
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. Dorie Clark.
Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it. You’ve said that, or something very close to it. Sounds pretty arrogant. But it’s also true–more true than you may realize. There’s a reason that, over the course of an average decade, more than half…
Adding a human touch to #technology may result in a magazine cover goo.gl/QFXN0U
OSLO, Norway — 20 September, 2016 Bridge Technologies today announced that its innovative VB440-V virtual probe was chosen by the judges as the winner of the 2016 IABM Design & Innovation Awards in the “Test, Quality Control & Monitoring” category. The award was announced at IABM’s awards reception and ceremony on 10…
