A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It’s not just the building it’s housed in. It’s not just the staff and leadership. The business itself is just like a person, it has an identity, name, culture, history,…
Fitness for purpose and efficient provisioning are now a mantra for media businesses. Simen Frostad, Chairman of Bridge Technologies
by Simen Frostad, Chairman of Bridge Technologies If you spend any time in a gym, you may enjoy watching how other users approach the activity. Some of them look as if building a vast bulk of muscle is the sole aim, and you can’t help wondering what’s the point of putting so much effort into…
2016 CABSAT Show VIMOND Media Solutions Booth Z3-102 ”Our presence at CABSAT 2016 coincides with some important large-scale projects in the region that will materialise this year. We’ll be showing an exciting new way to build a social media experience into VOD services, new multi-region capabilities in the Vimond Platform, even easier live…
Vienna, Austria 22nd February 2016 NOA’s Christophe Kummer and Nadja Wallaszkovits will deliver two papers at JTS 2016 in Singapore, outlining the results and recommendations of recent research on acetate media refreshment, and discussing methods for securing transcription integrity in large scale digitisation projects. Nadja Wallaszkovits, who as well as conducting research in NOA’s…
The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…
I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…
2016 NAB Show Elenos/Itelco Booth N1530 “At NAB we are focusing our attention on energy saving and Doherty technology as a response to worldwide requirement for this level of efficiency.” Gianluca Busi, Marketing Manager at Itelco Elenos Products on Display at NAB 2016 Itelco TV Products on Display Alpan UHF Compact Transmitter…
