The 9 Traits of Highly Effective Copywriters

 A lot of the oft-cited characteristics of a quality a copywriter are so obvious that one can’t help but wonder if they were written by writers at all. How many must begin with some variant of “strong writing skills,” “a knowledge of the English language,” or the ever-ambiguous “creativity.”

Copywriter illustration


Itelco Unleashes Doherty Technology at NAB2016

Will highlight its recent technological advances for broadband digital amplification   ORVIETO, ITALY― 21 March 2016   Itelco is presenting its latest advances in Doherty and full broadband technology at the 2016 NAB Show.     The Italian company, which boasts more than 55 years of experience in the broadcast industry, explains that until recently,…

The Future of Media Coverage

The future of media coverage The fresh face of earned media coverage infuses a new wave of creative strategizing and bold, innovative thinking. Bloggers, active social media users and niche publications will rise to the top. Conversations with journalists will become more meaningful and accurate. Crisis management will be controllable and measurable and the true…