Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands online and see no results after a month, they give up and claim that social media doesn’t work.…
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.
The fundamental premise of technology is that it gives us leverage. A tool gives us more power, more effectiveness, more precision, more time. But there are few tools or technologies that do this for us without some effort on our part. Just buying a lathe doesn’t make a man a good woodworker. Buying an…
“We are stuck with technology when what we really want is just stuff that works.”
― Douglas Adams, The Salmon of Doubt
Something strange happens to some PR and marketing professionals when they approach social media for a brand. Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands…
Holocaust survivor and Nobel Laureate Elie Wiesel speaks of the importance of the “otherness of the other:” “We are not alone in this world. God alone is alone. Human beings are not. We are here to be together with others, and I insist on the others — which means, in some places, in some groups,…
“In certain places where you need to work with certain demographic groups, whether that’s women or Latinos, radio forms a great level of targeting, that you might see employed in some of these races that maybe wouldn’t have occurred otherwise. Radio may afford a form of advertising that can be targeted specifically to certain media…
The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in just eight years, from 55,000 journalists in 2007 to 32,900 in 2015. Because newspapers are typically the starting point for original coverage that gets picked up by other media outlets, the drop in newspaper reporters…
ANGACOM 2016 Bridge Technologies Co AS Booth V20 (Hall 10.1) Bridge Technologies to Focus on QoE, QoS at ANGA COM OSLO, Norway — 30 May 2016 At this year’s ANGA COM (Hall 10.1 – Booth V20) Bridge Technologies is focusing on the company’s award-winning Objective QoE with QoS monitoring technology,…
Vienna, Austria — May 30 2016 At the Archives at Risk conference (Dublin: 1-3 June) Jean-Christophe Kummer, managing partner of NOA, will present a paper on the work his company has been doing with the Austrian government to secure funding for media archiving initiatives in developing countries. NOA is the leading global provider…