The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it was believed that machines would be able to do the work of humans within 20 years. Alas, it was not to be. By the 1970’s, funding dried up and the technology entered the period known…
With DVB-T2 having been trialled, adopted or deployed in over 150 countries around the world, there seems little doubt that it’s likely to become pervasive. That’s no surprise, as its benefits and advantages are demonstrably compelling. Getting to where we are, however, hasn’t been easy in the face of political resistance and financial…
If you’re a fan of the TV series Star Trek, you’ll be familiar with the Borg. You’ll also be familiar with its mantra “Resistance is futile” as the collective tried to assimilate every other species in its quest for perfection. Sometimes, it seems like IP has become the Borg of the broadcast world. It…
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far. Mark Tosczak
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. Dorie Clark.
By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very…