Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.
In recent months, Google has made significant moves to invent the future of location marketing.
Virtual reality (VR) still faces significant challenges before it becomes a mainstream entertainment offering, according to a panel of VR technology and content providers at this week’s Mobile World Congress in Barcelona.
BERGEN, Norway ― 29 February 2016 Vimond Media Solutions (CABSAT Z3-102_NAB SU9104) has launched Vimond Connect, the first solution for digital media service providers who want to facilitate a social media experience for viewers of video on demand. Vimond Connect allows consumers of VOD to comment on the content as they watch, and…
Mons, Belgium ― 29 February, 2016 One of the world’s most prestigious sports series, the Longines Masters, has premiered INFINITE, the new ultra motion system from I-MOVIX. EEM, founder and organizer of the Show Jumping events, included INFINITE in its production at the Parisian Leg in December, using it to capture the entire…
Media relations has long been a PR core commodity.
Recent stats, reports and general consumer behavior however, suggest this might be changing.
If you wrote a stellar blog post a year ago on a subject that is currently trending again, you can—and should—revamp the article to attract new eyes. Your current readers may not have any idea that this old article applies to a current topic.
A new report estimates that despite intensifying competition and the possibility of subscriber saturation, Netflix (NASDAQ: NFLX) will have more than 175 million subscribers within four years — more than double its current worldwide subscribership of 75 million. And the vast majority of that growth will still be in the United States.
A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It’s not just the building it’s housed in. It’s not just the staff and leadership. The business itself is just like a person, it has an identity, name, culture, history,…
