Make sure you’re producing content that your audience want to read
Make sure you’re producing #content that your customers and public want to read and share it at the right time.
Quote: your personal brand is your professional reputation.
Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. Dorie Clark.
The disconnect between social media popularity and business effectiveness
By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very…
Business is entropy. You are gravity.
Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it. You’ve said that, or something very close to it. Sounds pretty arrogant. But it’s also true–more true than you may realize. There’s a reason that, over the course of an average decade, more than half…
Bringing the Human Touch to Technology Driven Industries
Adding a human touch to #technology may result in a magazine cover
goo.gl/QFXN0U
Bridge Technologies VB440-V Virtual Probe Wins IABM Award for Test, Quality Control & Monitoring
OSLO, Norway — 20 September, 2016 Bridge Technologies today announced that its innovative VB440-V virtual probe was chosen by the judges as the winner of the 2016 IABM Design & Innovation Awards in the “Test, Quality Control & Monitoring” category. The award was announced at IABM’s awards reception and ceremony on 10…
Bridge Technologies Remote Data Wall “Highly Commended” by CSI Judges
OSLO, Norway — 19 September, 2016 Bridge Technologies today announced that its innovative Remote Data Wall was ‘Highly Commended’ by the judges in the ‘Best monitoring or network management solution’ category of the CSI Awards at a presentation at IBC on 9 September. Remote Data Wall (RDW) allows those responsible for network monitoring…
Bridge Technologies Addresses New Classes Of User With Uniquely Portable Probe for Monitoring and Managing IP Networks
OSLO, Norway – 7 September, 2016 At IBC 2016, Bridge Technologies will launch NOMAD a unique, innovative and affordable tool for anyone tasked with managing, supporting and optimising IP networks and hybrid networks with RF signals. A highly portable, self-contained and versatile network probe, NOMAD covers all the monitoring requirements of hybrid IP multicast,…
For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far.