Both Sides Now The broadcast industry is talking increasingly about the role of the cloud – but is it yet ready for prime time? When Joni Mitchell concluded the third verse of her much-covered 1967 song “Both Sides Now” (which was, interestingly, a hit for Judy Collins before Mitchell recorded it) with the line…
“Words create sentences; sentences create paragraphs; sometimes paragraphs quicken and begin to breathe.” – Stephen King
Media Assist: A Production Asset Management Software Solution for all Organizations CLARET, France — 24 October 2016 NETIA, a leading provider of media automation and asset management software, today announced that, in response to the changing communications needs of businesses across the world, it is now offering Media Assist Suite…
Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros. I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…
The field of artificial intelligence got its start at a conference at Dartmouth in 1956. Optimism ran high and it was believed that machines would be able to do the work of humans within 20 years. Alas, it was not to be. By the 1970’s, funding dried up and the technology entered the period known…
With DVB-T2 having been trialled, adopted or deployed in over 150 countries around the world, there seems little doubt that it’s likely to become pervasive. That’s no surprise, as its benefits and advantages are demonstrably compelling. Getting to where we are, however, hasn’t been easy in the face of political resistance and financial…
If you’re a fan of the TV series Star Trek, you’ll be familiar with the Borg. You’ll also be familiar with its mantra “Resistance is futile” as the collective tried to assimilate every other species in its quest for perfection. Sometimes, it seems like IP has become the Borg of the broadcast world. It…
Managing unreasonable client expectations is both a curse and a blessing for today’s PR agencies. It’s a curse, because clients typically don’t know what we know—and explaining how the PR process works can be an uphill battle. It’s a blessing, because that means we have clients (and revenue) coming in the door. In a…
Happy #Friday to friends, followers, readers. A Dutch cappuccino for you!
Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…