Xpresso Communications Chosen by Avonic to Provide Full Range of Marketing Support Services will include digital marketing, content creation and media relations Leiden, The Netherlands _ 3rd December 2018 Xpresso Communications today announced that it has been retained by professional audiovisual manufacturer Avonic to provide a full range of digital marketing,…
The AES show gives us an opportunity to drive innovation. Can it be enhanced? With a bit of time now elapsed since the end of the AES show, I have had the opportunity to gather my thoughts on the experience. A bit of a cost/benefit analysis if you will. The ability to critically reflect…
Causes of entropy drain in PR and Marketing By Jess McMurray and Fiorenza Mella The concept of entropy on a thermodynamic level is complex – and indeed frequently contested in relation to how it is best conceived of and conceptualised. At its most simplistic level (because let’s face it, this is a blog rather…
The radio of the future: what’s our margin? Guest Post: On-Hertz In this series, we’ve investigated how increased mobility and better workflow will empower radio teams to produce better content and therefore increase audience engagement. As radio broadcasters though, these changes boil down to the value they create for the organisation. Simply put, there are…
Guest post by On-Hertz Virtualization brings flexibility and agility to Radio If you were at the annual IBC conference in Amsterdam recently, you’d have heard the word “engagement” more than once. In a world in which consumers have almost unlimited choice about the content they consume, and where and when they consume it, how…
The benefits of industry-leading training for retail We may be international in scale now, but RCH still maintains an incredible feeling of connection to its roots – our more humble beginnings back in 1969 in the heart of Treviso, Italy. We take a lot of inspiration from our roots and our history – and…
The art of making sound disappear A night at the theatre has always been an experience full of importance and grandeur. Be it La Scala in Milan, a Broadway show or the Sydney Opera House, these bold, imposing venues, the elegance of evening gowns and dinner jackets, the sparkle of the chandeliers –…
Mobility at the heart of radio: how natural? In my previous article I said that radio has all the characteristics of next-gen media – starting with it being the media of proximity by excellence. From BBC Home Service during WWII to Radio Caroline broadcasting rock music in the early 60s, or your morning…
Bridge Technologies VB440 Probe Enthusiastically Received Uniquely supports dual 100 Gigabit interfaces, uncompressed 4K video over IP OSLO, Norway – 5 November, 2018 Bridge Technologies has announced that its VB440 probe is being widely deployed by customers around the world, with numerous broadcasters expressing their enthusiasm for its unique capabilities that help…
NOA appoints Abderrahmane Bessaih Sales Director MENA, Asia Will develop and execute strategic plans to achieve sales targets and expand NOA’s customer base Vienna, Austria— 5 November 2018 AV digitizing and archiving specialist NOA GmbH has hired Abderrahmane Bessaih as Sales Director, MENA and Asia. In this position, Abderrahmane will…