OTT Watch: Are CDNs the new Satellite Platforms?

The influence of over-the-top (OTT) video has been so widespread that one wonders: What has it not changed? It has driven competition, consumer choice and new economic models across the media and entertainment landscape. For broadcasters, it has impacted operations, in particular, by supporting an alternative means of content distribution.   But have content distribution…

4 tech trends that are transforming Public Relations

Technology has become integral to public relations. Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication. Some 2,500 PR professionals and communicators across eight markets were surveyed, and the response was crystal clear:…

VSN Software Drives Automated Workflow for Imagen Televisión’s Historic Launch in Mexico

Barcelona, SPAIN — 6 April, 2017   VSN, the global innovation and media solutions company, announced that its automation and workflow optimization software is powering Imagen Televisión, the first over-the-air television channel to launch in Mexico in more than two decades. Part of Grupo Imagen, one of the biggest media conglomerates in Mexico, Imagen Televisión is…