What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule
How Well Don’t You Know Your Market?
Mind the gap You may have heard of the Dunning-Kruger curve. If you haven’t, then you’ve perhaps heard Donald Rumsfeld’s somewhat mystifying attempt to express a similar sentiment: There are known knowns. There are things we know that we know. There
What Marketing Strategy Are You Going to Cook up Next?
A little food for thought It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink. ‘Chef, I need one rice. And I need some stock, some onion, a bit of garlic, a few