How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a
Technical Knowledge or Technological Mindset?
The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications experts who work ‘in the
The Psychology Behind Business Recognition
In business, external validation isn’t just… valid – it’s essential Concepts of internal and external validation In psychological literature, there is a great deal written about ‘external validation’ and the role it plays in driving our successes and ambitions, and the
Xpresso Communications Awarded Best International Full-Service Marketing Communications Company
Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud to announce that it has
Are you Making a Changeover to External Communications?
Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems to be a bit of a problem with my order?” Customer Service: “Certainly sir, what’s the problem?” Client: “Well, see,
Is Technology Neutral?
Is Technology Neutral? The nature of expertise Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of Television Production’; a seminar event being held at Dock 10 in Media City, Manchester – home of many
How Much it Means to Share Something of Meaning
How Much it Means to Share Something of Meaning Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way that people and technology intersect? We think that we’ve
How Remote Working Maintains a Far More Global Reach
Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the creativity and
Serendipity at Trade Shows
How much room is there for luck on the path to success? We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. The successful
How many NABs have you been to now?
NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the answer, but