Causes of entropy drain in PR and Marketing By Jess McMurray and Fiorenza Mella The concept of entropy on…
What We Do
WE CONCEIVE AND DELIVER CONTENT THAT ATTRACTS NEW CUSTOMERS AND
NURTURES EXISTING ONES
We are content specialists who work with leading companies in the media and technology
industries, using digital marketing and other communications tools to help them achieve
We help you get to where you want to be by assessing your needs and desires; creating
strategic communications plans, coaching and supporting your marketing team, writing content,
and providing advanced multichannel content distribution, digital content management, events
support, press coverage, and social media engagement and management.
We are a content-centric operation from conception through creation to communication.
We are proficient at defining the right content – and extracting the maximum value from it, so
that it works harder for you. Our advanced distribution strategy brings that content, in all its
forms, to the attention of the people you want to communicate with and influence.
When trying to find a solution to a problem, prospective customers almost always undertake
some form of initial research before deciding which company to contact. The ease of access,
availability and usefulness of online content will often be the deciding factor in whether a
potential client will approach you.
Today, that research is conducted online – through your website, your social accounts, and on
industry related sites. The quality and visibility of the information you make available will help
your prospects to make informed decisions about your product or service.
With Xpresso, everything starts by assessing your communications, or lack thereof – including
your digital profile.
Once we’ve mapped the status of your brand in the marketplace, and what you have achieved
with your marketing communications efforts, we will then start working with you to develop a
well-thought- out content strategy. This strategy will complement your sales and business
development efforts in helping you attain your business objectives. The tactics and channels we
deploy will vary as they are dependent on what you’re looking to achieve.
But, whatever we do, and however we do it: our experience, expertise and effort will build your
brand identity, increase awareness, create credibility – and generate sales leads.
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